New York City
NEW YORK CITY
NEW YORK CITY IS VAST, VARIED AND DIFFERENT FOR EVERYONE.
And as our valued travel partner, you have the power to influence the way people experience it. For the first time ever, we have developed a tool kit to help you to do just that. This suite of assets editorial suggestions, available exclusively to our Tourism Campaign partners, will enable you to create original content that both resonates with your audience and aligns to the Famous Original New York City campaign identity. Feel free to get creative in utilizing these themes and the accompanying photo gallery and video assets; as long as we approve everything you create, this story is yours to tell.
THINGS TO DO
There’s always something fun to do in New York, no matter your interests. Plays, sporting events, concerts and meals at the world’s best restaurants are just a few of the options. Focus on the breadth and depth of offerings rather than prices.
Whether you’re a first-time visitor checking off icons like the Statue of Liberty, Times Square and the Empire State Building or a veteran traveler exploring every corner of the City, you’ll find something to suit your tastes in New York City. Attraction passes can be an easy, affordable and family-friendly way to
see everything on your bucket list in one trip.
MUSEUMS & GALLERIES
The museums and galleries in NYC are some of the City’s most powerful draws. Among them are major attractions like the Metropolitan Museum of Art, the American Museum of Natural History and the Whitney Museum of American Art. New York has long been a world capital of culture and the worldwide art market. There are also great institutions covering history, film and television, and a slew of other topics.
New York City is the best place in the world to go shopping in brick-and-mortar stores, where you’ll experience attentive customer service, find the perfect items you can’t get anywhere else and be part of in-store events. Focus on the tremendous variety of options here in luxury apparel, plus gourmet goods,
books, tech, gear and much more.
It’s fun to explore New York City on your own, but tour guides offer expert knowledge and connections that you can’t get anywhere else. They can offer an inside perspective on history, pop culture, art, cuisine and all of the other things that make New York City so special.
New York City derives its personality from hundreds of communities that feel like cities (and worlds) of their own. Once travelers have come to NYC, they should take time to discover every corner of it, finding the cuisine, shops, nightlife and characters that make this the most exciting place in the world. You could live in the City for years and still not make it to every neighborhood.
New York City is the sports capital of the world, with major events like the NYC Marathon and the US Open Tennis Championships alongside multiple professional teams in every popular spectator sport with their own particular fan cultures. Sports fans should come be a part of it.
New York City has all types of cuisine from around the world, served in surroundings ranging from five-star, white-tablecloth luxury to no-frills, hole-in-the-wall charm. Visitors will savor the tastes and smells of their favorite dishes long after their trips.
New York City’s famed Theatre District is synonymous with big, bold, mind-blowing stage productions. Seeing the musicals, comedies and dramas in Broadway’s historic venues is an incomparable experience highlighted by some of the world’s most talented musicians, famous and uncommonly skilled
actors, ingenious set designs and effects, and the energy of a live audience that knows it’s witnessing something amazing that will only happen once.
Going out in New York is different things to different people. It can mean sophisticated cocktail dens, friendly dive bars or bottle-service-only dance clubs; DJs, live rock or hip-hop, or standup comedy; and raucous dancing or quiet conversation.
In a city of more than eight million that’s open around the clock, the only constant is that there’s always a reason to stay out just a bit longer.
New York City is the world’s most welcoming LGBTQ+ destination. Here, Pride is a way of life—we delight in our differences; we seek out individuality; we thrive on selfexpression. The proof is in the abundance of experiences available in NYC day and night to anyone curious enough to find them. Focus on NYC’s diversity and the range of options for all types of people; avoid stereotypes and assumptions about any individual’s interests or characteristics.
TRAVELLER MADE PARTNERS
- Baccarat Hotel New York
- Equinox Hotel Hudson Yards
- Park Hyatt New York
- The Beekman a Thompson Hotel
- The Chatwal Hotel
- The Dominick
- The Langham, New York, Fifth Avenue
- The Mark
- The Peninsula New York
- The Plaza, a Fairmont Managed Hotel, New York
- The Pierre