Lu&BO Luxury & Boutique Hotels & Destinations
PROFILE & PHILOSOPHY
Lu&BO Luxury & Boutique Hotels & Destinations was founded in 2014 by Núria Galià, a passionate hotelier specialized in upscale Sales & Marketing.
Her background is in the luxury hotel industry and includes serving at the prestigious international hotel brand Relais & Châteaux as Director of Spain, Portugal and Latin America for over eight years where she has accumulated a strong expertise and an exclusive network.
LU& BO LXURY & BOUTIQUE HOTELS & DESTINATIONS TODAY
Lu&BO Luxury & Boutique Hotels & Destinations is a registered brand, dedicated to the Sales & Marketing representation services for high-end hotels, upscale venues, premium destinations and bespoke DMCs, that specializes in creating and developing networking events in the hospitality sector, organized for and by people in the trade.
Since its creation in 2014, Lu&BO has been connecting industry insiders to boost sales and stimulate the market. The brand brings proven expertise as a business facilitator.
Lu&BO organizes different international private exclusive events, targeting the upscale travel agencies and luxury international operators from the Leisure and MICE segments.
Our mission is to increase our clients’ international direct market share, thanks to our exclusive network of travel professionals in Europe, Americas (North & South) , The Middle East and Asia.
HISTORY IN TEN DATES
· 2006 to 2014 (background) Serving at Relais & Châteaux as Director for Spain, Portugal and South America
· 2014 – Founding of the company with a focus on the European markets
· 2015 – Growing business, covering the European markets : sales activity in UK, France, Scandinavia, Germany, Switzerland, Italy, Russia and The Americas
· 2016 – Inaugurating sales activities in the Middle East
· 2016 – Inaugurating sales activities in Asia
· 2017 – First Lu&BO own Workshop at the Lansdowne private Club Mayfair in London
· 2018 – The Americas becomes a primary market for the Lu&BO international activities
· 2019 – Opening of the Lu&BO USA – New York branch : (Lu&BO – CM Americas, Inc) with Head Quarter at Madison Avenue)
· 2020 – Lu&BO adapts its international communication activity to the new era and sets up an international Digital Communication strategy that will combine with the face-to-face traditional activity.
· 2020 – Lu&BO becomes a proud Travellermade partner representation, looking forward to proudly wave the flag in all the future international activities
Through the years Lu&BO has used several Travellermade hotel members for the international events, and intends to increase this collaboration, to strengthen the network.
TRAVELLER MADE HOTEL PARTNERS
TRAVELLER MADE PREFERRED DESTINATIONS
FUTURE PRODUCTS AND PROJECTS OF LU&BO
· In 2019, Lu&BO – CM Americas Inc , a legally registered corporation in the Estate of New York , was founded with great perspectives of quick growing. However, due to Covid, many of the activities already scheduled had to be cancelled. Plan for 2021 is intensifying activities in the Americas.
· The Middle East is a region where Lu&BO has long taken its positions, with many events and sales trips already organized in the different GCC countries. As a very important origin of wealthy travelers, Lu&BO will intensify the activities here even more.
· Two new agreements for Asia markets have been signed -one for press support in Japan and another one for sales & marketing support in China Mainland, Hong Kong, Taiwan and Singapore. Plan for 2021 is to take positions and be ready for the opening of these very important international travelers, expected by probably late 2021 or 2022.
EUROPE & THE MIDDLE EAST : Gran Via Corts Catalanes. 583 – 08011 Barcelona – Tel +34 93 3063456
AMERICAS : 590 Madison Avenue, 21st floor , NY 10022, New York Tel +1 212 5214196