Newly Launched Belmond Invites Guests to Discover a World of Legendary Travel Experiences
10th March 2014
Orient-Express Hotels Ltd. today reveals its new brand identity, Belmond, ushering the company into an exciting new era by unifying its diverse collection of luxury hotels and travel adventures.
Building on a legacy dating back to 1976, Belmond embraces the diversity and breadth of this exclusive portfolio, allowing guests to better identify between hotels, trains, safaris and river cruises while enticing them to explore the wider collection. Derived from the Latin for ‘beautiful ‘ and ‘world’, Belmond represents a continued commitment to creating authentic travel experiences spanning city landmarks, intimate resorts and unique travel adventures.
Providing discerning travellers with exceptional service, unforgettable memories, surprising adventures and a sense of the unique remains integral to the spirit of Belmond. Many of the collection sit beside the globe’s most celebrated sights – Belmond Sanctuary Lodge in Machu Picchu, Belmond Mount Nelson Hotel by Table Mountain in Cape Town and Belmond Hotel das Cataratas next to Brazil’s Iguassu Falls – and Belmond continues to showcase the individuality of each of its offerings while aligning them with the broader spectrum, maximising appeal to guests continuing on their journey of discovery.
Belmond is passionate about helping guests explore each vibrant destination to the fullest, offering an array of one-of-a-kind experiences from a hot air balloon over the pagodas of Bagan to a Shaman marriage blessing by Machu Picchu or a private tasting of Burgundy’s 33 Grand Crus.
The launch of Belmond includes a stylish new website, BELMOND.COM, which aligns the collection with the new brand name and has been designed to appeal to both travellers seeking inspiration and those who already have a clear idea of their travel needs. Social media handles have also been updated to showcase the new brand across all channels, including @Belmond and the hashtag #DiscoverBelmond on Twitter. The Belmond logo features throughout the collection and includes an orbit motif, which is aptly based on mathematical principles dating back to early quests for discovery.
Established in 1976, the brand began with the iconic Belmond Hotel Cipriani in Venice followed by the fabled Venice Simplon-Orient-Express. Nearly 40 years on, the curated collection now encompasses 45 luxury hotels and travel experiences in some of the world’s most celebrated destinations.
Owned and operated by Orient-Express Hotels Ltd., Belmond is a global collection of exceptional hotel and luxury travel adventures in some of the world’s most inspiring and enriching destinations. Established over 30 years ago with the acquisition of Belmond Hotel Cipriani in Venice, its unique and distinctive portfolio now embraces 45 hotel, rail and river cruise experiences in many of the world’s most celebrated destinations. From city landmarks to intimate resorts, the collection includes Belmond Grand Hotel Europe, St. Petersburg; Belmond Maroma Resort & Spa, Riviera Maya; and Belmond El Encanto, Santa Barbara. Belmond also encompasses safaris, six luxury tourist trains including the Venice Simplon-Orient-Express and three river cruises. Orient-Express Hotels Ltd. also operates ‘21’, one of New York’s most storied restaurants. BELMOND.COM