THE SET COLLECTION
PROFILE & PHILOSOPHY
Through the artistry of our people. Our combined talent, skills, expertise and flair, create beauty from the dynamic contrasts of modern life. Each of our properties is an exquisite harmony of unique heritage and contemporary spirit, wellbeing and indulgence, sanctuary and discovery. Our logo reflects this artistry, and the inspiring environments and individual experiences we create. Together, they enhance the vibrant and alluring destinations we’ve chosen and ensure The Set is where people feel they belong, and always wish to return.
THE SET COLLECTION TODAY
At the most outstanding addresses, in the world’s most vibrant cities, The Set is creating the modern grand hotels of our time. In each one, we beautifully compose experiences that capture the hearts and minds of our guests, and the spirit and pace of their contemporary lifestyles. Currently consisting of the Hotel Café Royal in London, the Conservatorium in Amsterdam and Lutetia in Paris they are inspired by the artistic and imaginative heritage of their buildings and their iconic cultural and vibrant locations.
HISTORY IN TEN DATES
• 1865 – Café Royal opened its doors in London at the lower end of Regent Street’s sweeping curve.
• 1867 – Earl of Lonsdale and the fifth Marquis of Queensberry also laid down their set of boxing rules, ‘The Queensberry Rules for Boxing’ whilst at Café Royal.
• 1897 – The current building for Conservatorium in Amsterdam was constructed by Dutch architect Daniel Knuttel.
• 1910 – Hotel Lutetia opened on the initiative of the Advisory board of the department store “Le Bon Marché” for their important clients, the Lutetia hotel is significant in the history of Paris for being a transition from the Art Nouveau of the day to the then emerging style of Art Deco.
• 1973 – David Bowie famously retired his alter ego, Ziggy Stardust, with a star-studded party at Café Royal, dubbed ‘The Last Supper’. Guests included the biggest rock stars of the time, such as Mick Jagger, Lou Reed and many others.
• 2010 – Conservatorium in Amsterdam, the first founding member of The Set Hotels, was reimagined as a modern grand hotel and opened its door for the first time.
• 2011 – Café Royal was transformed into Hotel Café Royal with design led by Sir David Chipperfield.
• 2015 – Café Royal celebrated its 150-year anniversary
• 2018 – Lutetia, the third founding member of The Set Hotels reopened after a 4 year renovation project led by architect Jean-Michel Wilmotte.
SERANDIPIANS HOTEL PARTNERS
68 Regent Street
+44 20 7406 3333
MORE ABOUT THE SET COLLECTION ORIENTATION
The three founding members of The Set are found in distinguished addresses of their respective cities that are known for their cultural dynamism, vibrancy and forward thinking. These enviable locations allow guests to fully experience the locality of the city in which they are staying.
Modern grand hotels offering guests the latest facilities, amenities and technology alongside an impeccable service so that today’s contemporary traveller does not have to compromise on their luxury lifestyle.
Seamlessly combining traditional architecture with contemporary design, The Set works with pioneering architects and visionary interior designers to create the modern grand hotels of our time. The Set continues to build on each property’s heritage, creating a legacy for the future.
All three founding members have a historical and cultural heritage unique to themselves. For decades, they have been the meeting place for great minds to convene, converse and sculpt the world we live in today.
Continuing to stand proudly at the heart of the local community, each hotel is the pulse of its destination. This is illustrated in the design of the hotels, the culinary experiences and the team – all of which are authentic to their location and reflect their locality.
Signature Suites at The Set have been individually designed to provide unique and memorable experiences in each city. Spacious living areas, enviable bathrooms and inspiring terraces give an unrivalled glimpse of the city.
Gastronomy remains at the heart of The Set and offers a way to learn something new about the destination. In each hotel, the cuisine encapsulates local flavours, whether they be contemporary Asian cuisine reflecting both the old and reincarnated Silk Route in Amsterdam, afternoon tea in London or brasserie dining in Paris with a three Michelin-starred chef at the helm. The desire is to inspire, delight and create memorable culinary experiences for all who dine with us.
At The Set, wellness and wellbeing are considered fundamental to promoting health, happiness and fulfilment. The Akasha Holistic Wellbeing Centre is an urban sanctuary within every hotel, offering guests transformative and balancing experiences where body, mind and soul are aligned.
For decades, our buildings have been the epicentre of celebrations, entertainments and places for people to revel in new discoveries. The fabled history of Café Royal in London has a rich list of famous patrons and notable events to match, the Conservatorium has heard the future great musicians of the world learn their craft whilst writers, poets, actors and jazz greats have all graced the Lutetia.
Through carefully curated luxurious experiences, we want our guests, both local residents and city visitors alike, to be engaged, inspired and transformed. It is this connection with our guests that elevates the hotels as the Living Room of each city. ‘Joie de Vivre’ is in our nature and extends across everything that we do.
The inspiring environments coupled with the bespoke individual experiences is why a stay at The Set hotels is always ‘beautifully composed’.