Pure Luxury Dreams





Pure Luxury Dreams is an affluent hospitality representation company working with some of the finest luxury hotels, villas and service providers throughout the world. Based in Madrid, I work with the most influential and productive travel professionals in Europe, North and South America and Asia, educating them on what makes each of our members unique. I achieve this through targeted sales calls.



Pure Luxury Dreams

I establish my Sales team in order to partner with companies who are providing unique experiences for guests worldwide and which offer something a little different. I have years of experience and an extensive list of clients from around the world who offer the most exciting products in the market today.


• I started with my own company last January 2017. I already did 17 trips around the world for sales calls during the last 6 months
• 1999-2009 Director of Sales South France for KUONI
• 2009-2012 Senior Sales Manager FOUR SEASONS LISBON – Member TM
• 2012-2013 Director Sales SHA WELLNESS CLINIC – Member TM
• 2013-2017 Director of Sales and Marketing IL BORRO TUSCANY – Member TM





On the fringes of the Moroccan desert, shaded by the palms, lies Dar Ahlam. Terracotta coloured stone meets cerulean skies as this traditional Kasbah cuts an imposing shape across the landscape. Unwind in a haven of manicured lawns and fragrant almond blossom. Or step out into the wilderness of the desert for a night under the stars, where you will soak up the elegant beauty in the privacy of your own luxury tent.
The decor changes with the seasons, sumptuous fabrics and colours bringing the environment to life. Days at Dar Ahlam are long and luxurious. Indulge in a massage under the olive trees or head off for refreshments by the river. Spend a balmy evening atop the Kasbah, aperitif in hand, before feasting on a freshly prepared supper under the vast sky.
Beyond the walls of Dar Ahlam lies all the mystery of the desert. Explore the dunes on camelback for a truly once-in-a-lifetime experience, surrounding yourself with the golden sands of the Sahara as you’re pampered in your private luxury tent for a night under the stars. You can also spend seven days travelling the road from Marrakech, following the oases of southern Morocco.



Calle Santuario de Valverde 82
28049 – MADRID